UPDATE
25 March 2026
Introducing Apple Business — a new all‑in‑one platform for businesses of all sizes
Apple today announced Apple Business, a new all-in-one platform that includes key services companies need to effortlessly manage devices, equip team members with essential apps and tools, and get support from experts to run and grow efficiently and securely. Apple Business features built-in mobile device management, helping businesses easily configure employee groups, device settings, security and apps with Blueprints to quickly get started. And Apple Business can help millions of companies grow their reach and connect with local customers across Apple Maps, Mail, Wallet, Siri and more. Apple Business will be available starting Wednesday, 15 April, in more than 200 countries and regions.1
“Apple Business is a significant leap forward in our decades-long commitment to helping companies of all sizes leverage the power of Apple products and services to run and grow,” said Susan Prescott, Apple’s vice president of Enterprise and Education Marketing. “We’ve unified Apple’s strongest business offerings into one simple, secure platform, delivering key features for organisations in every stage and sector, including built-in device management, collaboration tools and additional ways to reach new customers. We can’t wait to see how Apple Business helps companies spend more time focusing on what they love and connecting deeply with their communities.”
Built-In Mobile Device Management
Apple Business offers built-in mobile device management (MDM), facilitating a comprehensive view of an organisation’s Apple devices, settings and more from a single interface. Apple Business is designed to make IT easy — including for small businesses without dedicated IT resources. Apple Business includes new Blueprints to easily set up devices with preconfigured settings and apps, ensuring consistency and security and enabling zero-touch deployment for employees, so that new Apple products are ready to go out of the box.2
Apple Business includes a companion Apple Business app will allow employees to install apps for work and view colleague contact information.
Apple Business expands the availability of Apple Business Manager to more than 200 countries and regions, and supports additional device management features, including:
- Managed Apple Accounts: Company data remains secure while employee data remains private, with cryptographic separation of work and personal data on devices. Apple Business enables automated Managed Apple Account creation for new employees through integration with an identity service provider, including Google Workspace, Microsoft Entra ID and more.
- Employee management: Create user groups by function or team to assign apps and roles. Organisations can also create customised roles to manage access exactly the way they want.
- App distribution: Easily acquire and distribute apps to employees and teams through the App Store.
- Admin API: Simplify large deployments with API access to device, user, audit and MDM service data.
Brand and Location Features in One Convenient Place
Brand management tools previously available in Apple Business Connect will now be available through Apple Business, making it easier than ever for businesses to set up and manage how their brand and locations appear across Apple services and apps.
- Brand profiles: Manage brand name, logo and key details consistently across Apple Maps, Wallet, and other features and apps.
- Rich place cards: Customise with photos, detailed location information, hours and other useful details that display across Apple Maps, Safari, Spotlight and more.
- Showcases and customised actions: Highlight deals, special offers, new products or seasonal items on place cards in Maps. Add customised actions like order or reserve to direct customers to a preferred website or app.
- Location insights: Gain valuable insights into how customers discover and interact with businesses on Maps, including search, views and taps on actions.
- Branded communications: Display branding prominently in the Mail app and on iCloud Mail to increase awareness. Branding will display with tracked orders in Wallet for a more recognisable customer experience.
- Tap to Pay on iPhone: Build trust by displaying a brand logo and name on the payment screen when accepting payments directly on iPhone.
Pricing and Availability
- Starting 15 April, Apple Business will be available as a free service in the US and 200+ countries and regions to new and existing users of Apple Business Connect and Apple Business Manager. For more information, visit business.apple.com/preview.
- Apple Business Manager and Apple Business Connect will no longer be available once Apple Business launches. Existing Business Connect data — including claimed locations, place card information, photos, organisation information, account details and more — will automatically migrate to Apple Business at launch.
- The Apple Business companion app, along with email, calendar and directory features, will require iOS 26, iPadOS 26 or macOS 26.
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- Apple Business is available globally; certain features may be available in selected countries and regions. See business.apple.com/preview for more details.
- Zero-touch deployment is available when devices are purchased through Apple or Apple Authorised Resellers.