On March 13, Apple kicked off celebrations for its 50th anniversary with a special performance by 17-time Grammy Award-winning artist and producer Alicia Keys at Apple Grand Central in New York City. Keys delivered an incredible set of her timeless songs from the venue’s iconic steps. iPhone 17 Pro brought the energy and intimacy of the event to life.
Throughout the month, the company is commemorating the milestone around the world. Each gathering highlights human creativity and ingenuity in action, and showcases the remarkable things people can do when they have the right Apple products in their hands.
Apple Taikoo Li Chengdu, China
Chris Lee, a prominent figure in Chinese pop culture, is an artist who is not afraid to experiment. As a singer, songwriter, and actor, she has made significant contributions to the entertainment industry, winning more than 260 music awards at home and abroad. Known for blending pop, electronic, and alternative sounds, Lee has released multiple platinum albums accompanied by mind-blowing visual projects and stage concepts.
Over a 20-year career, Lee has remained true to her artistic roots. Early on, she cited Apple’s iconic “Think Different” campaign as a creative inspiration — an influence that fed into her pioneering musical expression, dynamic stage presence, and forward-looking aesthetic. Today, she stands as an iconic cultural figure spanning music, fashion, and the arts.
Apple Grand Central, New York
An artist who transcends genre and time, Alicia Keys is the human embodiment of performance, producing, storytelling, and innovation. With multiple decades in the industry under her belt, Keys has never stopped thinking different.
Keys became one of the first artists to release her catalog in Spatial Audio on Apple Music and headlined an Apple Music Live performance. In 2024, Alicia Keys: Rehearsal Room was among the first Apple Immersive experiences for Apple Vision Pro, offering fans a unique glimpse into her creative process during an intimate rehearsal session.
Apple Myeongdong, Seoul
K-pop sensation CORTIS only debuted last summer, but the group has already taken the world by storm. Their 2025 debut EP, Color Outside the Lines, is a testament to their mission of redefining artistry, and promoting self-expression. The group joined fans at Apple Myeongdong for a special conversation about their journey as artists and surprised guests with a performance of three songs, including “YOUNGCREATORCREW” from their upcoming album.
Early in their career, the group appeared on The Zane Lowe Show on Apple Music Radio, helping them build a loyal fanbase around the world. Recently, CORTIS released an Apple Immersive music experience for Apple Vision Pro, offering fans unprecedented access as they rehearse the choreography for their track “GO!”
Stay tuned for more updates.
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