PRESS RELEASE
September 9, 2026
Apple debuts iPhone 18 Pro and iPhone 18 Pro Max
The new Pro lineup introduces variable aperture with the most advanced camera in an iPhone, incredible battery life, next‑level performance, and Siri AI, all powered by A20 Pro
TORONTO, ONTARIO Apple today announced iPhone 18 Pro and iPhone 18 Pro Max, delivering the most advanced pro camera system in an iPhone, and huge leaps in battery life and performance. The new 48MP Fusion Main camera, now with variable aperture, brings creative control that wasn’t possible before, and new Pro controls let users customize their experience in the Camera app. Both models feature a smaller and even more useful Dynamic Island, as well as A20 Pro and a next-generation vapour chamber that together deliver the highest sustained performance in iPhone history. iPhone 18 Pro Max also delivers the largest increase in battery life ever on iPhone, thanks to advancements in Apple silicon and a larger battery.1 Featuring iOS 27 with Apple Intelligence2 and Siri AI,3 iPhone 18 Pro models bring powerful AI capabilities together with personal context to become an intelligent personal hub with privacy and security at its core.
iPhone 18 Pro and iPhone 18 Pro Max are available in four elegant finishes: black, silver, glacier, and an all-new burgundy. Pre-orders begin Saturday, September 12, with availability beginning Friday, September 18.
“With iPhone 18 Pro, we’ve made advancements to the areas our users care about most: camera, performance, battery, and intelligence. And we didn’t just make incremental improvements in these areas — we took huge leaps forward to create the best Pro iPhone we’ve ever made,” said Greg Joswiak, Apple’s senior vice president of Worldwide Marketing. “iPhone 18 Pro makes it easy for anyone to capture stunning photos and videos using variable aperture, while providing more versatility for creators and more control for pros. Paired with impactful upgrades to Photographic Styles and powerful video capabilities, iPhone 18 Pro unlocks entirely new ways for users to express themselves.”
An Advanced Camera System That Unlocks More Creativity Across Photo and Video
The new 48MP Fusion Main camera with variable aperture is the most advanced camera Apple has ever made, bringing aperture control to iPhone for the first time along with even more creative control. Six laser-cut blades smoothly transition between different apertures, making it incredibly easy to capture the best shot by automatically adjusting for depth of field and lighting. Combined with a new sensor that improves image quality, the result is better low-light photography, crisper detail in the back of group photos, and more unique shots. Variable aperture also provides more control for creative pros by giving them the ability to manually adjust any of the four aperture settings in the Camera app, and an API is available to developers for even more control across the aperture range in their apps.
With a new computational imaging pipeline, the Main camera produces sharper, more detailed shots, and upgraded Photographic Styles with new texture and grain controls let users further dial in their desired appearance and have more creative control over their photos.4 Industry-leading video capabilities also become more versatile, with the ability to apply Cinematic effects after capture to videos shot at up to 60 fps. In Time-lapse mode, users can now record videos in 4K and Dolby Vision HDR. Audio Mix also has new algorithms that deliver higher-quality voices and can now isolate music.
Pro controls is a new customizable experience in the Camera app for iPhone 18 Pro and iPhone 18 Pro Max that makes it easier than ever for users to access their most used settings and introduces new options for manual control. Users can now adjust settings such as lens aperture, shutter speed, and white balance, or use a histogram to check exposure levels throughout a scene.
Introducing Apple Reference Image
Users can now prove the authenticity of a photo taken on iPhone 18 Pro models with Apple Reference Image, powered by the new sensor in the Main camera that can sign every pixel it sees. When a photo is taken in the new Reference mode, the camera captures signed sensor data that Private Cloud Compute develops into an unalterable reference image.5 Reference images can be viewed in the Photos app alongside the main image, like a digital negative, to visually compare the two assets and determine if any edits were made. APIs are available in iOS, iPadOS, and macOS 27 for third-party apps to enable viewing of these reference images.
Image metadata and upcoming support for the SynthID standard can also help users identify images generated or edited with AI.6 Together with Apple Reference Image, this set of features represents a multifaceted approach to image authenticity — vital for photojournalists, photographers, and everyday viewers.
An Even More Useful Dynamic Island
Using advanced display technology, the Dynamic Island is redesigned to create room for additional information. The upgraded Dynamic Island can now show three Live Activities at once, while continuing to enable Face ID for securely unlocking iPhone 18 Pro models, authenticating purchases, signing in to apps, and more.
A20 Pro: A Powerhouse for Pro Performance and AI
Built using the latest 2-nanometer process technology, A20 Pro sets a new bar for mobile computing. Featuring 50 percent more memory bandwidth than A19 Pro, the new 6-core CPU features integrated Neural Accelerators and is faster than the competition, while the new 7-core GPU design is up to 40 percent faster than A19 Pro — a significant upgrade for graphics rendering. A20 Pro also features a new Dual 16-core Neural Engine, which accelerates on-device AI models and computational photography, and includes 32 total cores for double the AI processing power of A19 Pro. With huge upgrades across the entire chip, A20 Pro is a powerhouse for everything from more advanced on-device AI workloads to demanding games, and is designed to deliver exceptional performance for years to come.
Both models feature N1, an Apple-designed wireless networking chip that enables Wi-Fi 7, Bluetooth 6, and Thread. iPhone 18 Pro introduces C2, Apple’s next-generation cellular modem system, which brings AI-powered improvements to cellular quality and reliability. C2 delivers meaningfully faster uploads when compared to C1X while consuming 15 percent less energy.
A New Thermal Management System for Maximum Performance
A20 Pro introduces custom packaging inspired by M-series Apple silicon that places the silicon die side by side with the memory, removing the memory from the thermal path of the chip and allowing A20 Pro to attach directly to a next-generation vapour chamber. With new materials and three times more surface area than the previous generation on iPhone 17 Pro, the redesigned vapour chamber dramatically improves sustained performance and enables up to a 40 percent gain over the previous generation — the highest sustained performance yet.
Incredible Battery Life
iPhone 18 Pro models deliver a massive leap in battery life with new battery designs that leverage powerful silicon efficiencies. eSIM-only models deliver up to 36 hours of video playback on iPhone 18 Pro and up to 45 hours of video playback on iPhone 18 Pro Max. iPhone 18 Pro can also charge up to 50 percent in around 15 minutes, or wirelessly charge up to 50 percent in 30 minutes.7 On iPhone 18 Pro Max, five minutes of wired charging provides around seven hours of video playback, and based on a new battery usage model that leverages real-world data, it provides up to 30 hours of usage on a full charge.8
Featuring iOS 27 with the Next Generation of Apple Intelligence and an All-New Siri
iPhone 18 Pro and iPhone 18 Pro Max give users access to Siri AI, rolling out in beta with iOS 27. Siri AI is an entirely new version of Siri powered by Apple Intelligence that is profoundly more personal, capable, and conversational. Both models bring powerful AI capabilities together with personal context to become an intelligent personal hub with privacy and security at its core.
Siri AI can draw on personal context understanding to help users find what they need in the moment across messages, emails, photos, and more; use onscreen awareness to take action related to the content on a user’s screen; and answer questions about virtually any topic. Siri mode in the Camera app allows users to get information and take action on what’s in front of them, and users can write with Siri by simply describing what they need. Additionally, Apple Intelligence makes apps smarter and more useful. Users can improve the composition of a photo after it’s been taken with Spatial Reframing, Extend, and upgraded Clean Up. And now Image Playground offers photorealistic imagery. In Safari, Notify Me helps users monitor web pages for changes, like product restocks or price drops, and stay on top of updates. To protect users’ privacy, Apple Intelligence uses on-device processing and Private Cloud Compute, which extends the privacy and security of iPhone into the cloud.
Siri AI can draw on personal context understanding to help users find what they need in the moment across apps, and with Siri mode in the Camera app, they can get information on what’s in front of them.
iOS 27 delivers an expansive set of improvements that make iPhone more responsive, reliable, and easy to use, along with refinements to the software design and more ways to personalize the appearance of Liquid Glass. Additionally, powerful and simple tools, based on expert guidance, give parents more flexible ways to manage what their kids can see, who they can talk to, and when they have access. iOS 27 also introduces iPhone Handoff, which allows users with supported carriers to easily switch back and forth between two iPhone models with the same phone number.9
eSIM: A Flexible, Convenient, and Secure Connection
eSIM offers greater flexibility, better security, seamless connectivity compared to traditional physical SIM cards, and more battery life on eSIM-only models.10 An industry standard, eSIM is supported by over 500 carriers worldwide, including Bell, Freedom, Rogers, Telus, and more. eSIM-only models of iPhone 18 Pro and iPhone 18 Pro Max will be available in Bahrain, Canada, Guam, Japan, Kuwait, Mexico, Oman, Qatar, Saudi Arabia, the UAE, the U.S., and the U.S. Virgin Islands. These models feature an even larger battery, taking advantage of the space formerly occupied by the physical SIM to provide two additional hours of video playback.
Beautiful New Accessories
iPhone 18 Pro models introduce a range of new Silicone Cases, TechWoven Cases, Crossbody Straps, and FineWoven Wallets — all designed to complement the four beautiful finishes. The Clear Case features an updated design and is now compatible with the Crossbody Strap and Wrist Strap. The new Wrist Strap introduces a convenient, hands-free way to carry iPhone, AirPods Pro 2, or AirPods Pro 3. Woven with 100 percent recycled polyester yarns and embedded with flexible magnets that keep it neatly fitted together, the Wrist Strap will be available in six colours: black, taupe, olive, crisp blue, magenta, and burgundy.
iPhone 18 Pro and the Environment
iPhone 18 Pro and iPhone 18 Pro Max were built with the environment in mind, and drive progress toward Apple’s ambitious plan to be carbon neutral across its entire footprint by 2030. Both models are made with 40 percent recycled content overall,11 including 100 percent recycled cobalt in the battery and 85 percent recycled aluminum in the enclosure. They are manufactured with 50 percent renewable energy, like wind and solar, across the supply chain, and meet Apple’s high standards for energy efficiency and safe chemistry. Like all Apple products, their paper packaging is 100 percent fibre-based12 and can be easily recycled at home.
Pricing and Availability
- iPhone 18 Pro and iPhone 18 Pro Max will be available in 256GB, 512GB, 1TB, and 2TB storage capacities. Available in burgundy, glacier, silver, and black, iPhone 18 Pro starts at $1,749 (CAD) or $72.87 (CAD) per month, and iPhone 18 Pro Max starts at $1,899 (CAD) or $79.12 (CAD) per month for 24 months.13
- Apple offers great ways to save and upgrade to the latest iPhone models. With Apple Trade In, customers can get up to $1,415 (CAD) in credits when they trade in iPhone 13 or newer. Customers can visit an Apple Store location to find carrier plans and offers to activate their new iPhone in person. To see what their device is worth and for trade-in terms and conditions, customers can visit apple.com/ca/shop/trade-in and https://new-cm-edgedigital-eca.pages.dev/ca/retail/ to learn more.14
- Apple offers eligible customers financing option for iPhone 18 Pro with 0% APR over 24 months, starting at $72.87 (CAD) per month. With Apple Trade In, customers can get a great price for their current device and apply it as instant credit to lower their monthly payments. For example, trading in iPhone 16 Pro can bring payments to as low as $40.58 (CAD) per month. Visit apple.com/ca/shop/go/financing and apple.com/ca/shop/trade-in to learn more.14
- Customers in more than 65 countries and regions, including Australia, Brazil, Canada, China, Colombia, France, Germany, India, Japan, Malaysia, Mexico, Singapore, South Korea, Türkiye, the UAE, the UK, the U.S., and Vietnam, will be able to pre-order iPhone 18 Pro and iPhone 18 Pro Max beginning at 5 a.m. PT this Saturday, September 12, with availability beginning Friday, September 18. iPhone 18 Pro and iPhone 18 Pro Max will be available in 20 other countries and regions beginning Friday, September 25.
- A TechWoven Case with MagSafe will be available for $79 (CAD) in black, chambray blue, taupe, olive, mulberry, and burgundy. A Clear Case with MagSafe will be available for $69 (CAD), and a Silicone Case with MagSafe will be available for $69 (CAD) in black, navy blue, crisp blue, olive, burgundy, and magenta. A FineWoven Wallet with MagSafe will be available for $79 (CAD) in black, navy blue, wildflower blue, olive, magenta, and burgundy.
- A Wrist Strap will be available for $39 (CAD). A Crossbody Strap will be available for $79 (CAD) in black, navy blue, taupe, sand, olive, crisp blue, magenta, burgundy, and light gray.
- iOS 27 will be available as a free software update on Monday, September 14. Some features may not be available in all languages or regions, and availability may vary due to local laws and regulations. For more information about availability, visit apple.com.
- Apple Intelligence will be available with iOS 27 on Monday, September 14, for users with an Apple Intelligence-enabled device set to a supported language. Apple Intelligence is available with support for these languages: English, Danish, Dutch, French, German, Italian, Norwegian, Portuguese, Spanish, Swedish, Turkish, Vietnamese, Chinese (simplified), Chinese (traditional), Japanese, and Korean. Some features may not be available in all regions or languages. For feature and language availability and system requirements, see apple.com/ca/apple-intelligence.
- Siri AI is rolling out with iOS 27 as a beta on Monday, September 14, for users with a supported device set to English, with support for French, Japanese, Korean, Portuguese, and Spanish coming in October. Some features may not be available in all regions or languages.
- When outside of cellular and Wi-Fi coverage, Apple’s groundbreaking satellite features help iPhone 18 Pro and iPhone 18 Pro Max users stay connected and get assistance when it matters most. Apple is extending free access to satellite features for an additional year for existing iPhone 14, iPhone 15, and iPhone 16 users. The free trial will be extended for iPhone 14, iPhone 15, and iPhone 16 users who have activated their device in a country that supports Apple’s satellite features prior to midnight PT on September 9. For satellite feature availability, visit support.apple.com/en-ca/105097.
- AppleCare delivers exceptional service and support, with flexible options for Apple users. Customers can choose AppleCare+ to cover their new iPhone, or in the U.S., AppleCare One to protect multiple products in one simple plan. In Canada, AppleCare+ includes coverage for accidents like drops and spills on eligible products, battery replacement service, and support from Apple Experts For more information, visit apple.com/ca/applecare.
- iCloud+ plans start at just $1.29 (CAD) per month, providing additional storage to keep photos, videos, files, and more safe in the cloud and accessible across devices. iCloud+ also gives access to premium features such as event creation in the Apple Invites app, as well as Private Relay, Hide My Email, custom email domains, and HomeKit Secure Video. With Family Sharing, users can share their subscription with five other family members at no extra cost. For more information and feature availability, visit apple.com/ca/icloud and apple.com/ca/ios/feature-availability.
- New and qualified returning subscribers who purchase iPhone 18 Pro or iPhone 18 Pro Max can unlock three months of Apple One for free. Apple One bundles up to six Apple services — including Apple TV, Apple Music, up to 2TB of iCloud+ storage, and more — into one convenient plan across multiple Apple devices. This offer is available in select countries and regions with an eligible new iPhone, iPad, or Mac beginning September 17. Service availability varies by region. Learn more about Apple One at apple.com/ca/apple-one.
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- eSIM-only models of iPhone 18 Pro Max feature the largest increase in battery life on an iPhone by taking advantage of the space formerly occupied by the physical SIM.
- Apple Intelligence is available with Siri settings and device language set to Chinese (simplified), Chinese (traditional), Danish, Dutch, English, French, German, Italian, Japanese, Korean, Norwegian, Portuguese, Spanish, Swedish, Turkish, or Vietnamese. Some features may not be available in all regions or languages. Some devices may not be available in all regions. Siri AI is rolling out in beta with iOS 27 and requires an Apple Intelligence-enabled device set to a supported language. Available in English to start. Siri AI will not be initially available in the EU on iOS. Certain Apple Intelligence features that rely on server-side models are subject to daily usage limits, including but not limited to Siri AI, intelligent photo editing tools, Image Playground, and AFM 3 Cloud models in Shortcuts. Daily limits may vary by feature, request complexity, system demand, system policies, and other factors. Expanded access to such features will be available for a fee in the future. Use of these features is subject to Apple Intelligence terms and conditions. Learn more at apple.com/ca/apple-intelligence. Siri AI is not available to users under 13.
- Siri AI will not be available initially in the EU on iOS, iPadOS, and watchOS. Features that rely on Siri AI will also not be available in the EU on iOS, iPadOS, and watchOS. Apple is working hard to find a path forward that preserves its users’ privacy and security.
- The new texture and grain controls will be available in iOS 27 on iPhone models that support the latest generation of Photographic Styles. See supported models.
- Apple Reference Image is an opt-in feature. In China, Apple Reference Image will not be available at launch because of regulatory requirements. In the EU, Apple Reference Image capture will not be available at launch with iPhone 18 Pro models, but users with iOS 27, iPadOS 27, and macOS 27 will be able to develop and view reference images.
- SynthID will be available in a software update later this year and will be included for most edited images, depending on the edits applied.
- Testing conducted by Apple in July 2026 using preproduction iPhone 18 Pro and iPhone 18 Pro Max units and software, and either USB‑C Charge Cable or Apple MagSafe Chargers (1‑meter Model A3502 and 2‑meter Model A3503), both with Apple 40W Dynamic Power Adapter with 60W Max (Model A3351). Wired fast charge supported with 60W-capable USB-C cable and USB PD 3.1 (or better) power adapters with Adjustable Voltage Supply (AVS). Fast‑charge testing conducted with drained iPhone units. Times measured from the appearance of the Apple logo as the unit started up. Charge time varies with adapter, settings, usage, and environmental factors; actual results will vary. The 60W-capable adapter or higher with AVS (available separately) must be paired with a USB-C charging cable, and the 35W adapter or higher must be paired with a MagSafe Charger (both available separately).
- Testing conducted by Apple in August 2026 using preproduction iPhone 18 Pro and iPhone 18 Pro Max units and software, subscribed to LTE and 5G carrier networks, using a representative usage profile. Typical use is based on the median usage values across iPhone users and reflects a combination of passive and active use of a variety of applications, including but not limited to messaging, photos, music, social media, video streaming, games, web browsing, and navigation. Battery life varies by use, configuration, cellular network, signal strength, and other factors; actual results may vary based on usage.
- iPhone Handoff will be available at launch with T-Mobile in the U.S. and Telekom Germany in Germany.
- Use of an eSIM requires a carrier that supports eSIM and a wireless service plan. See carrier for details. To learn more, visit apple.com/ca/esim.
- Product recycled or renewable content is the mass of certified recycled material relative to the overall mass of the device, not including packaging or in-box accessories.
- Breakdown of U.S. retail packaging by weight. Adhesives, inks, and coatings are excluded from calculations of plastic content and packaging weight.
- Payment plans available on approved credit for iPhone purchases over $99. Offer valid on qualifying purchases of eligible Apple products, at Apple Store locations, apple.com, on the Apple Store app and by calling 1‑800‑MY‑APPLE. Financing provided by Affirm, and all transactions are subject to approval. Financing offers may vary from time to time and may be amended or cancelled at any time. See http://apple.com/ca/shop/browse/financing for more information. Quebec residents: learn more about financing here. 7.99% APR Representative example based on $1,099 purchase: total repayment amount of $1,192.79 paid over 24 monthly payments of $49.70 at 7.99% APR. Total interest charges and cost of borrowing $93.79. Example transaction amount does not include applicable taxes, which must be paid in full at time of shipment or pickup.
- Trade‑in values will vary based on the condition, year and configuration of your eligible trade‑in device. Not all devices are eligible for credit. You must be at least the age of majority to be eligible to trade in for credit or for an Apple Gift Card. Trade‑in value will be applied toward qualifying new device purchase or added to an Apple Gift Card. Actual value awarded is based on receipt of a qualifying device matching the description provided when estimate was made. Sales tax will be assessed on full value of a new device purchase. In‑store trade‑in may require presentation of a valid photo ID and local law may require saving this information. Offer may not be available in all stores and may vary between in‑store and online trade‑in. Some stores may have additional requirements. Apple or its trade‑in partners reserve the right to refuse, cancel or limit quantity of any trade‑in transaction for any reason. See Terms. More details are available from Apple's trade‑in partner for trade‑in and recycling of eligible devices. Restrictions and limitations may apply.