With Apple Trade In, you can get credit toward a new iPhone when you trade in an eligible smartphone. It’s good for you and the planet. 1 Learn moreabout trade-in
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Features
Apple Trade In
You can get credit for your Android smartphone. 1
Apple Trade In
Trade in your current device for credit toward a new iPhone. To protect your data and privacy, we’ll show you how to safely back up and wipe your data before you trade in your old phone.
Carrier deals at Apple
Save even more on a new iPhone.
Carrier deals at Apple
Check out our carrier deals — including when you trade in an Android smartphone — to save on a new iPhone. You can easily connect your new iPhone to your carrier and pay for it with your rate plan on one monthly bill.
Move to iOS app
Transfer your photos and contacts
in a few simple steps.
Move to iOS app
Start by downloading the Move to iOS app on your Android phone. It securely transfers the stuff you care about most — your contacts, messages, WhatsApp content, photos, videos, email accounts, favorite apps, call history, and more — from your Android phone to your iPhone. To boost the speed of your transfer, just use a USB‑C cable to connect the two devices.
Apple Intelligence and Siri AI
More personal.
More powerful.
2
Apple Intelligence and Siri AI
Our latest iPhone models are built with truly helpful AI that’s centered around you and your needs. Apple Intelligence is integrated into your apps, grounded in your context, and private at every step. And Siri AI is a conversational AI assistant, powered by Apple Intelligence, that can help you get more done every day with richer answers, natural conversations, and a dedicated app.
Siri AI is rolling out in English.
Usage limits may apply.
Durability
If you want a phone
that will last, this is it.
Battery
All‑day battery life.
For all the things you love to do.
Battery
The hardware and software on iPhone come together with the power of Apple silicon to deliver all‑day battery life, so you can do more on a single charge. From extended game time with friends to after-hours work, it’s always ready for overtime.
Customize your iPhone
Make it you.
Through and
through.
Customize your iPhone
Tint your Home Screen icons and widgets — or let iOS suggest a color that complements your wallpaper. Swap out your Lock Screen controls for ones you love to use more often, or assign a control to the Action button. Rearrange and resize apps and widgets. Lock or hide apps to protect sensitive information. And you can personalize how Liquid Glass looks, from ultraclear to fully tinted, with the new slider.
Ease of use
Everything just works.
Ease of use
Apple engineers design our hardware and software together for a totally seamless experience. Want to connect your new AirPods to your iPhone? It’s a simple one‑tap setup. Want to share photos or contacts with friends nearby? AirDrop lists their names onscreen, so you can choose with a tap. And regular iOS updates keep your iPhone feeling new for years to come.
Privacy
Privacy. That’s iPhone.
Privacy
iPhone is built from the ground up to protect your personal information. Every iPhone has secure authentication. Apps need your permission to track your activity across other companies’ apps or websites. Your iMessages and FaceTime video calls are encrypted end-to-end. And much more.
Connectivity
USB‑Charge them all.
Connectivity
You can charge any USB‑C device, like your Mac or PC, with the same cable you use to charge iPhone 15 or later. The latest models also support USB 3 5 for superfast file transfers — so you can gigablast your gigabits.
Environment
More recycled materials? Naturally.
Environment
We’re significantly expanding the use of key recycled metals in iPhone batteries, magnets, and circuit boards. Case in point: All our batteries are now made from 100 percent recycled cobalt. And iPhone packaging is 100 percent fiber based — with no plastic wrap in or around the box. Our stores, offices, and data centers are already carbon neutral, and by 2030, we aim to reach carbon neutrality for our global footprint.
Peace of mind
Helpful features.
On and off the grid.
Peace of mind
When you don’t have cell service or Wi‑Fi, iPhone can connect to a satellite 6 — so you can send and receive messages via satellite, text emergency services, or get roadside assistance when you don’t have cell service or Wi‑Fi. iPhone can even detect a severe car crash and contact emergency services if you can’t. 7
Support
Help is just a call
or chat away.
Support
There are lots of ways to reach someone if you have questions. Call a Specialist, chat with someone online, go into an Apple Store, or use the Apple Support app. Whether your question is about hardware or software, we’re ready to help. And the Tips app will help you get the most out of your iPhone over time.
Buy in store or online
We can set up your carrier and plan, too.
Buy in store or online
When you buy from Apple, you can keep your number, carrier, and plan. No problem. At the Apple Store, we can even activate your plan and transfer your data so you leave with your new iPhone up and running. And check out Today at Apple programs for all kinds of tips and tricks.
Advanced cameras
Take phenomenal photos and videos with iPhone.
Advanced cameras
The advanced cameras in iPhone automatically capture phenomenal photos with great detail and color, even in low light. Use Action mode to steady shaky scenes as you shoot. Boost the voices of the people in your video and remove unwanted background noise from voices and music with Audio Mix. Add Cinematic mode effects to any video, even after recording it. And with the Center Stage front camera on the latest iPhone models, you get more flexible ways to frame your selfies, more pixels, and so much more. 8
Apple-designed chips
It’s all powered by
extremely advanced smartphone chips.
Apple-designed chips
Apple‑designed chips deliver exceptional performance you’ll notice in everything you do. The latest chips deliver massive performance and efficiency gains, as well as great battery life. The hardware and software are designed in tandem, so in the end, everything works together in the most seamless way possible.
App Store
Tons of apps
curated for you.
App Store
Our editors curate millions of free and paid apps to help you find your next favorite. We bring you stories about developers and tips to get the most out of your apps. And Privacy Nutrition Labels help you see how apps use your data.
Which iPhone is
right for you?
7.6 inches
7.6-inch Super Retina XDR
folding display with
nano-texture
9
5.4-inch Super Retina XDR
outer display
9
ProMotion technology
Always-On display
Dynamic Island
Reimagined iOS experiences for ultimate versatility
Titanium frame
and hinge cover
Camera Control for
faster access to photo
and video tools
Up to 31 hours video playback when using the inner display 10
Up to 44 hours video playback when using the outer display 10
A20 Pro chip
6-core CPU
7-core GPU with
Neural Accelerators
Dual 16-core Neural Engine
Hardware‑accelerated ray tracing
48MP Dual Fusion
camera system
48MP Fusion Main | 48MP
Fusion Ultra Wide
Super-high-resolution photos
(24MP and 48MP)
Smart Take
Duo Preview
Photographic Styles 3
Dolby Vision up to
4K at 120 fps
Smart focus tracking
Cinematic mode effects from video
Improved low-light video
Next-generation portraits
with Focus and Depth Control
Macro photography
12MP Center Stage
front camera
Tap to zoom and rotate
Center Stage for photos
Ultra-stabilized video
Dual Capture
Center Stage for video calls
Under-display
FaceTime camera
Optical zoom
options
6.9 inches or 6.3 inches
Super Retina XDR display 9
ProMotion technology
Always-On display
Dynamic Island
Aluminum unibody
Action button
Camera Control for
faster access to photo
and video tools
A20 Pro chip
6-core CPU
7-core GPU with
Neural Accelerators
Dual 16-core Neural Engine
Hardware‑accelerated ray tracing
48MP Pro Fusion
camera system
48MP Fusion Main with variable aperture | 48MP
Fusion Ultra Wide | 48MP
Fusion Telephoto
Pro controls
Super-high-resolution photos
(24MP and 48MP)
Photographic Styles 3
Dolby Vision up to
4K at 120 fps
Smart focus tracking
Cinematic mode effects from video
Improved low-light video
Apple Reference Image (Fusion Main)
Next-generation portraits
with Focus and Depth Control
Macro photography
18MP Center Stage
front camera
Tap to zoom and rotate
Center Stage for photos
Ultra-stabilized video
Dual Capture
Center Stage for video calls
Optical zoom
options
ƒ/1.48, ƒ/1.8, ƒ/2.8, ƒ/4.0 variable aperture options (Fusion Main)
Titanium frame
Action button
Camera Control for
faster access to photo
and video tools
A19 Pro chip
6-core CPU
5-core GPU with
Neural Accelerators
16-core Neural Engine
Hardware‑accelerated ray tracing
48MP Fusion
camera system
48MP Fusion Main
Super-high-resolution photos
(24MP and 48MP)
Photographic Styles 2
Dolby Vision up to
4K at 60 fps
Next-generation portraits
with Focus and Depth Control
18MP Center Stage
front camera
Tap to zoom and rotate
Center Stage for photos
Ultra-stabilized video
Dual Capture
Center Stage for video calls
Optical zoom
options
Emergency SOS
Emergency SOS
via satellite
6
Crash Detection 7
Roadside Assistance via satellite 6
Messages via satellite 6
USB-C
Supports USB 2
Aluminum frame
Action button
Camera Control for
faster access to photo
and video tools
A19 chip
6-core CPU
5-core GPU with
Neural Accelerators
16-core Neural Engine
Hardware‑accelerated ray tracing
48MP Dual Fusion
camera system
48MP Fusion Main | 48MP
Fusion Ultra Wide
Super-high-resolution photos
(24MP and 48MP)
Photographic Styles 2
Dolby Vision up to
4K at 60 fps
Next-generation portraits
with Focus and Depth Control
Macro photography
18MP Center Stage
front camera
Tap to zoom and rotate
Center Stage for photos
Ultra-stabilized video
Dual Capture
Center Stage for video calls
Optical zoom
options
Emergency SOS
Emergency SOS
via satellite
6
Crash Detection 7
Roadside Assistance via satellite 6
Messages via satellite 6
USB-C
Supports USB 2
Need some help? Call 1‑800‑MY‑APPLE
or find a store.
Trade in your smartphone for credit.
With Apple Trade In, you can get credit toward a new iPhone when you trade in an eligible smartphone.1 It’s good for you and the planet.
Lease your next iPhone,
only at Apple.
Join Apple Upgrade and lease a new iPhone with low monthly payments for 12 or 24 months. Then upgrade when your term is complete.13
Still have questions? Just ask.
You won’t find a better place to buy iPhone. We know about carriers, payment options, and more. And we make it easy to understand.