UPDATE
May 4, 2026
Apple introduces a new Pride Collection
Today, Apple introduced a new Apple Watch Pride Edition Sport Loop, watch face, and iPhone and iPad wallpaper to celebrate LGBTQ+ communities around the world during Pride Month and beyond. Apple is proud to financially support organisations that serve LGBTQ+ communities.
The new Pride Edition Sport Loop, available to order today, is woven from a rainbow of 11 colours of nylon yarns. The intricate weaving blends one colour into the next, creating depth and movement across the band. The resulting design is joyful and vibrant, showcasing a full spectrum of colours that reflect the unique identities that shape LGBTQ+ communities worldwide.
The new Pride Luminance watch face complements the band design with colours that refract dynamically to celebrate the vibrancy, spirit, and individuality of the LGBTQ+ community. The face is designed in two geometric patterns: radial, featuring rays of colour that align with the hour marks, and vertical, reflecting the colourful linear stripes of the weaving pattern. With this collection, users can customise the watch face with even more colour options to create a unique expression of themselves and their communities.
The matching iPhone and iPad wallpaper features a complementary joyful and dynamic design with similarly customisable colours.
Pricing and Availability
- The Pride Edition Sport Loop is available to order on apple.com/sg and in the Apple Store app today, and will be available at Apple Store locations beginning later this week, for S$69. The band will also be available at Apple Authorized Resellers.
- The Pride Edition Sport Loop is available in 40mm, 42mm, and 46mm sizes.
- The Pride Luminance watch face and the iPhone and iPad wallpaper will be available to add to the watch face gallery and wallpaper gallery after watchOS 26.5, iOS 26.5, and iPadOS 26.5 are available.
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