An eSIM is a digital SIM that eliminates the need for a physical SIM card. With eSIM, you can quickly and easily transfer an existing cellular plan or get a new cellular plan, all digitally. You can even store multiple eSIMs on the same device and use two phone numbers at the same time. And it’s more secure — someone can’t remove the physical SIM card if your iPhone is lost or stolen. In just a few simple steps, you are ready to make calls, send messages, and browse the web. Learn more about eSIM (Opens in a new window) . iPhone Duo is activated with an eSIM and does not support a physical SIM. Use of an eSIM requires a carrier that supports eSIM and a wireless service plan. See your carrier for details. Learn more about eSIM and carriers (Opens in a new window) .

How do I activate my iPhone Duo with eSIM?

iPhone Duo doesn’t have a physical SIM tray and activates only using eSIM. Use of an eSIM requires a carrier that supports eSIM and a wireless service plan. With eSIM Carrier Activation, supported carriers can assign an eSIM to your iPhone Duo digitally. If your carrier supports eSIM Quick Transfer, you can transfer the SIM from your previous iPhone to your new iPhone without contacting your carrier. Additionally, your carrier can provide you a QR code or ask you to use their carrier app to activate an eSIM. Learn more about setting up your eSIM (Opens in a new window). While travelling internationally, your carrier may offer convenient and affordable international roaming options. Additionally, you can use a travel eSIM at your destination. Learn more about using eSIM while traveling (Opens in a new window).

Why should I buy a SIM-free iPhone on apple.com?

An unconnected iPhone purchased from apple.com is unlocked. This means you aren’t tied to a single network provider or a multiyear service contract. You can choose the network and tariff that are right for you. Once your new iPhone is activated, it remains unlocked, which means you can use it with any network that provides service for iPhone.

What resources are available to me to quickly get set up, transfer existing files, and make the most of my new iPhone?

When you buy directly from Apple, you’ll get access to Personal Setup — free online, one‑on‑one sessions with a Specialist who can help you set up your new iPhone and start your data transfer. A Specialist can also help you customize your settings, discover navigation tips, and dive deeper into Apple apps and tools. Best of all, you can join whenever works for you, from wherever you are. Learn more about Personal Setup.

Which network providers offer 5G service?

iPhone 16, iPhone 17e, iPhone 17, iPhone Air, iPhone 18 Pro and iPhone Duo models are 5G capable. For 5G access, you need to activate your iPhone with a network provider that offers 5G service. Some providers may also require a 5G service plan or a new SIM. Contact your provider for more information. Learn more about network providers in your country here (Opens in a new window) .

Will my iPhone work worldwide?

iPhone models currently sold on apple.com work with compatible networks around the world, including 5G and 4G LTE networks. Check with your home network provider regarding international roaming charges, or purchase a compatible nano-SIM at your destination.

Can I return my iPhone?

Yes. If you change your mind and no longer wish to keep your iPhone, you have the option to return it to us. The returned iPhone must be in good condition and in the original packaging, which contains all accessories, manuals and instructions. Returns are subject to Apple’s Sales and Refunds Policy. Learn more about returns, refunds and exchanges (Opens in a new window)

New

iPhone Duo

Pre-order starting at 4:00 p.m. local time on 16/10. Available starting 23/10.

1TB

^Footnote 1

Star White AED 11,049.00

1TB

^Footnote 1

Night Sky AED 11,049.00

2TB

^Footnote 1

Star White AED 13,599.00

512GB

^Footnote 1

Star White AED 9,349.00

512GB

^Footnote 1

Night Sky AED 9,349.00

256GB

^Footnote 1

Star White AED 8,499.00

256GB

^Footnote 1

Night Sky AED 8,499.00

2TB

^Footnote 1

Night Sky AED 13,599.00

Frequently Asked Questions

An eSIM is a digital SIM that eliminates the need for a physical SIM card. With eSIM, you can quickly and easily transfer an existing cellular plan or get a new cellular plan, all digitally. You can even store multiple eSIMs on the same device and use two phone numbers at the same time. And it’s more secure — someone can’t remove the physical SIM card if your iPhone is lost or stolen. In just a few simple steps, you are ready to make calls, send messages, and browse the web. Learn more about eSIM (Opens in a new window) .

iPhone Duo is activated with an eSIM and does not support a physical SIM. Use of an eSIM requires a carrier that supports eSIM and a wireless service plan. See your carrier for details. Learn more about eSIM and carriers (Opens in a new window) .
iPhone Duo doesn’t have a physical SIM tray and activates only using eSIM. Use of an eSIM requires a carrier that supports eSIM and a wireless service plan. With eSIM Carrier Activation, supported carriers can assign an eSIM to your iPhone Duo digitally. If your carrier supports eSIM Quick Transfer, you can transfer the SIM from your previous iPhone to your new iPhone without contacting your carrier. Additionally, your carrier can provide you a QR code or ask you to use their carrier app to activate an eSIM. Learn more about setting up your eSIM (Opens in a new window).

While travelling internationally, your carrier may offer convenient and affordable international roaming options. Additionally, you can use a travel eSIM at your destination. Learn more about using eSIM while traveling (Opens in a new window).
An unconnected iPhone purchased from apple.com is unlocked. This means you aren’t tied to a single network provider or a multiyear service contract. You can choose the network and tariff that are right for you. Once your new iPhone is activated, it remains unlocked, which means you can use it with any network that provides service for iPhone.
When you buy directly from Apple, you’ll get access to Personal Setup — free online, one‑on‑one sessions with a Specialist who can help you set up your new iPhone and start your data transfer. A Specialist can also help you customize your settings, discover navigation tips, and dive deeper into Apple apps and tools. Best of all, you can join whenever works for you, from wherever you are. Learn more about Personal Setup.
iPhone 16, iPhone 17e, iPhone 17, iPhone Air, iPhone 18 Pro and iPhone Duo models are 5G capable. For 5G access, you need to activate your iPhone with a network provider that offers 5G service. Some providers may also require a 5G service plan or a new SIM. Contact your provider for more information. Learn more about network providers in your country here (Opens in a new window) .
iPhone models currently sold on apple.com work with compatible networks around the world, including 5G and 4G LTE networks. Check with your home network provider regarding international roaming charges, or purchase a compatible nano-SIM at your destination.
Yes. If you change your mind and no longer wish to keep your iPhone, you have the option to return it to us. The returned iPhone must be in good condition and in the original packaging, which contains all accessories, manuals and instructions. Returns are subject to Apple’s Sales and Refunds Policy.

Learn more about returns, refunds and exchanges (Opens in a new window)

Set up your device with one-to-one sessions with a Specialist.

When you buy directly from Apple, you can get help transferring your data and making the most of your new device with our free online Personal Setup sessions.

Learn more about Personal Setup

Your new iPhone comes with so much more.

Get 3 months of select services free when you purchase an Apple device.^{Footnote ◊}

Which iPhone is right for you?

New

iPhone Duo

The largest display of any iPhone. Foldable. Poseable. And durable.

From AED 8,499

7.6”

7.6-inch Super Retina XDR folding display with nano‑texture^Footnote 2

5.4-inch Super Retina XDR outer display^Footnote 2

ProMotion technology

Always-On display

Dynamic Island

Reimagined iOS experiences for ultimate versatility

Case materials

Titanium frame and hinge cover

— No Action button

Camera Control for faster access to photo and video tools

Battery

Up to 44 hours video playback when using the outer display^Footnote 3

Up to 31 hours video playback when using the inner display^Footnote 3

A20 Pro chip

6-core CPU

7-core GPU with Neural Accelerators

Dual 16-core Neural Engine

Hardware-accelerated ray tracing

Rear camera

48MP Dual Fusion camera system

48MP Fusion Main | 48MP Fusion Ultra Wide

— No Pro controls

Super-high‑resolution photos
(24MP and 48MP)

Smart Take

Duo Preview

Photographic Styles 3

Dolby Vision up to 4K at 120 fps

Smart focus tracking

Cinematic mode effects from video

Improved low-light video

— No Apple Reference Image (Fusion Main)

Next-generation portraits with Focus and Depth Control

Macro photography

Person in frame, arrows point in opposite direction

12MP Center Stage front camera

Tap to zoom and rotate

Center Stage for photos

Ultra-stabilized video

Dual Capture

Center Stage for video calls

Under-display FaceTime camera

Optical zoom options .5x, 1x, 2x

— No ƒ/1.48, ƒ/1.8, ƒ/2.8, ƒ/4.0 variable aperture options (Fusion Main)

Apple Intelligence^Footnote 4

Siri AI^Footnote 4

New

iPhone 18 Pro

The ultimate battery life, performance, and camera of any iPhone.

From AED 5,099

6.9″ or 6.3″

Super Retina XDR display^Footnote 2

— No 5.4‑inch Super Retina XDR outer display

ProMotion technology

Always-On display

Dynamic Island

— No Reimagined iOS experiences for ultimate versatility

Case materials

Aluminum unibody

Action button

Camera Control for faster access to photo and video tools

Battery

Up to 45 hours video playback^Footnote 5

— No Up to 31 hours video playback when using the inner display

A20 Pro chip

6-core CPU

7-core GPU with Neural Accelerators

Dual 16-core Neural Engine

Hardware-accelerated ray tracing

Rear camera

48MP Pro Fusion camera system

48MP Fusion Main with variable aperture | 48MP Fusion Ultra Wide | 48MP Fusion Telephoto

Pro controls

Super-high‑resolution photos
(24MP and 48MP)

— No Smart Take

— No Duo Preview

Photographic Styles 3

Dolby Vision up to 4K at 120 fps

Smart focus tracking

Cinematic mode effects from video

Improved low-light video

Apple Reference Image (Fusion Main)

Next-generation portraits with Focus and Depth Control

Macro photography

Person in frame, arrows point in opposite direction

18MP Center Stage front camera

Tap to zoom and rotate

Center Stage for photos

Ultra-stabilized video

Dual Capture

Center Stage for video calls

— No Under-display FaceTime camera

Optical zoom options .5x, 1x, 2x, 4x, 8x

Variable aperture options

ƒ/1.48, ƒ/1.8, ƒ/2.8, ƒ/4.0 variable aperture options (Fusion Main)

Apple Intelligence^Footnote 4

Siri AI^Footnote 4

iPhone Air

Incredibly light and thin with pro performance.

From AED 4,699

6.5”

Super Retina XDR display^Footnote 2

— No 5.4‑inch Super Retina XDR outer display

ProMotion technology

Always-On display

Dynamic Island

— No Reimagined iOS experiences for ultimate versatility

Case materials

Titanium frame

Action button

Camera Control for faster access to photo and video tools

Battery

Up to 27 hours video playback^Footnote 3

— No Up to 31 hours video playback when using the inner display

A19 Pro chip

6-core CPU

5-core GPU with Neural Accelerators

16-core Neural Engine

Hardware-accelerated ray tracing

Rear camera

48MP Fusion camera system

48MP Fusion Main

— No Pro controls

Super-high‑resolution photos
(24MP and 48MP)

— No Smart Take

— No Duo Preview

Photographic Styles 2

Dolby Vision up to 4K at 60 fps

— No Smart focus tracking

— No Cinematic mode effects from video

— No Improved low-light video

— No Apple Reference Image (Fusion Main)

Next-generation portraits with Focus and Depth Control

— No Macro photography

Person in frame, arrows point in opposite direction

18MP Center Stage front camera

Tap to zoom and rotate

Center Stage for photos

Ultra-stabilized video

Dual Capture

Center Stage for video calls

— No Under-display FaceTime camera

Optical zoom options 1x, 2x

— No ƒ/1.48, ƒ/1.8, ƒ/2.8, ƒ/4.0 variable aperture options (Fusion Main)

Apple Intelligence^Footnote 4

Siri AI^Footnote 4

iPhone 17

Powerful, durable and delightful.

From AED 3,799

6.3”

Super Retina XDR display^Footnote 2

— No 5.4‑inch Super Retina XDR outer display

ProMotion technology

Always-On display

Dynamic Island

— No Reimagined iOS experiences for ultimate versatility

Case materials

Aluminum frame

Action button

Camera Control for faster access to photo and video tools

Battery

Up to 30 hours video playback^Footnote 3

— No Up to 31 hours video playback when using the inner display

A19 chip

6-core CPU

5-core GPU with Neural Accelerators

16-core Neural Engine

Hardware-accelerated ray tracing

Rear camera

48MP Dual Fusion camera system

48MP Fusion Main | 48MP Fusion Ultra Wide

— No Pro controls

Super-high‑resolution photos
(24MP and 48MP)

— No Smart Take

— No Duo Preview

Photographic Styles 2

Dolby Vision up to 4K at 60 fps

— No Smart focus tracking

— No Cinematic mode effects from video

— No Improved low-light video

— No Apple Reference Image (Fusion Main)

Next-generation portraits with Focus and Depth Control

Macro photography

Person in frame, arrows point in opposite direction

18MP Center Stage front camera

Tap to zoom and rotate

Center Stage for photos

Ultra-stabilized video

Dual Capture

Center Stage for video calls

— No Under-display FaceTime camera

Optical zoom options .5x, 1x, 2x

— No ƒ/1.48, ƒ/1.8, ƒ/2.8, ƒ/4.0 variable aperture options (Fusion Main)

Apple Intelligence^Footnote 4

Siri AI^Footnote 4

iPhone 17e

Feature stacked. Value packed.

From AED 2,999

6.1″

Super Retina XDR display^Footnote 2

— No 5.4‑inch Super Retina XDR outer display

— No ProMotion technology

— No Always-On display

— No Dynamic Island

— No Reimagined iOS experiences for ultimate versatility

Case materials

Aluminum frame

Action button

— No Camera Control for faster access to photo and video tools

Battery

Up to 26 hours video playback^Footnote 3

— No Up to 31 hours video playback when using the inner display

A19 chip

6-core CPU

4-core GPU with Neural Accelerators

16-core Neural Engine

Hardware-accelerated ray tracing

Rear camera

48MP Fusion camera system

48MP Fusion Main

— No Pro controls

Super-high‑resolution photos
(24MP and 48MP)

— No Smart Take

— No Duo Preview

Photographic Styles

Dolby Vision up to 4K at 60 fps

— No Smart focus tracking

— No Cinematic mode effects from video

— No Improved low-light video

— No Apple Reference Image (Fusion Main)

Next-generation portraits with Focus and Depth Control

— No Macro photography

12MP TrueDepth camera

Tap to zoom

— No Centre Stage for photos

— No Ultra-stabilised video

— No Dual Capture

— No Centre Stage for video calls

— No Under-display FaceTime camera

Optical zoom options 1x, 2x

— No ƒ/1.48, ƒ/1.8, ƒ/2.8, ƒ/4.0 variable aperture options (Fusion Main)

Apple Intelligence^Footnote 4

Siri AI^Footnote 4

Compare all iPhone models

◊ New subscribers only. AED 23.99/month after trial. Offer is available for new Apple Music subscribers with a new eligible device for a limited time only. Offer redemption for eligible audio devices requires connecting or pairing to an Apple device running the latest iOS or iPadOS. Offer redemption for Apple Watch requires connecting or pairing to an iPhone running the latest iOS. Offer good for three months after eligible device activation. Only one offer per Apple Account, regardless of the number of eligible devices you purchase. Plan automatically renews until cancelled. Restrictions and other terms apply.

Apple Fitness+ offer available to new subscribers who purchase an eligible device. AED 36.99/month after trial. Only one offer per Apple Account and only one offer per family if you’re part of a Family Sharing group, regardless of the number of devices you or your family purchases. This offer is not available if you or your family have previously subscribed to Apple Fitness+. Offer good for 3 months after eligible device activation. Plan automatically renews until cancelled. Restrictions and other terms apply.

A subscription is required for Apple Fitness+.

Apple Fitness+ requires iPhone 8 or later or Apple Watch Series 3 or later paired with an iPhone 6s or later.
∆ An approximation. Fees may vary over time.
§ Trade-in values will vary based on the condition, year and configuration of your eligible trade-in device. Not all devices are eligible for credit. You must be at least the age of majority to be eligible to trade in for credit or for an Apple Gift Card. Trade-in value may be applied towards qualifying new device purchase or added to an Apple Gift Card. Actual value awarded is based on receipt of a qualifying device matching the description provided when estimate was made. In-store trade-in requires presentation of a valid photo ID. Offer may not be available in all stores, and may vary between in-store and online trade-in. Desktop computer trade-in is currently only available online and some stores may have additional requirements. Apple or its trade-in partners reserve the right to refuse, cancel, or limit quantity of any trade-in transaction for any reason. More details are available from Apple’s trade-in partner for trade-in and recycling of eligible devices. Restrictions and limitations may apply.
± Service coverage is available only for covered devices and their original included accessories for protection against (i) defects in materials or workmanship, (ii) batteries that retain less than 80% of their original capacity, and (iii) unlimited incidents of accidental damage. Accidental damage means physical damage from handling due to unexpected and unintentional events. If an iPad is covered in your plan, one compatible Apple Pencil and one compatible Apple-branded iPad keyboard used with your iPad are also covered. Replacement equipment that Apple provides as part of the repair or replacement service may contain new or previously used genuine Apple parts that have been tested and pass Apple functional requirements. There are no service fees for mechanical failures. Each incident of accidental damage protection is subject to a service fee plus applicable tax. For complete details, see the Terms and Conditions(Opens in a new window).

Service coverage is provided under the Terms and Conditions of your AppleCare plan applicable to your state. Service coverage outside the country of purchase of your AppleCare plan is not guaranteed. The availability and type of service option may vary depending on your device model, applicable local laws, regulations, and legal requirements, and the capabilities of Apple Authorized Service Providers in the location where service is requested. Some service options may not be available in all areas. If service is available and repair is possible, Apple may, at its discretion, offer to repair or replace your device using locally sourced models or parts that meet local standards and regulations, which may differ from the original device in terms of color and/or specifications. For details, please review the Terms and Conditions(Opens in a new window).

For a complete list of all AppleCare fees, click here(Opens in a new window). Separate charges apply to each repair or replacement performed.

Express Replacement Service (“ERS”) is subject to availability, capability, and local law at the time you seek service. Certain service options may not be available in locations where applicable laws, regulations, or legal requirements restrict or prohibit the shipment, transportation, importation, exportation, or return of devices, or otherwise prohibit the service option. ERS for Hardware Coverage for Accidental Damage to the Covered Equipment (excluding Included Accessories) is always subject to the Other Accidental Damage service fee and not the Screen-Only or Back Glass-Only service fees. If your device is replaced with Express Replacement Service, the original product becomes Apple’s property. The replacement product is your property and becomes the Covered Equipment. You are responsible for backing up all software programs, data, and passwords residing on your original device.

Ceramic Shield back is referred to as ‘Back glass’ and Ceramic Shield display is referred to as ‘Screen’ in the AppleCare+ Terms and Conditions(Opens in a new window).

AppleCare plans are separate from and in addition to the Apple Limited Warranty and any legal rights provided by consumer protection laws in your jurisdiction. AppleCare plans are subject to acceptance of the Terms and Conditions (Opens in a new window). Purchase of any plan is not required to purchase any device.

AppleCare+ is an optional program.

AppleCare+ products are sold by Apple M E FZCO Dubai Branch, a company registered in Dubai, United Arab Emirates, with its registered office at Dubai International Financial Centre, ICD Brookfield Place Unit 48, Level 48, and registration number 695998.

Coverage is subject to applicable terms, conditions and limitations. For complete details see apple.com/legal/sales-support/applecare/applecareplus/(Opens in a new window).
1. Available space is less and varies due to many factors. A standard configuration uses approximately 12GB to 24GB of space, including iOS 27 with its latest features and Apple apps that can be deleted. Apple Intelligence on-device models use approximately 7GB of space and can be deleted if Apple Intelligence is turned off. Turning on Apple Intelligence will download the models again. Apple apps that can be deleted use about 4.5GB of space, and you can download them back from the App Store. Storage capacity subject to change based on software version, settings, and iPhone model.
2. The display has rounded corners that follow a beautiful curved design, and these corners are within a standard rectangle. When measured as a standard rectangular shape, the screen is 5.36 inches (iPhone Duo outer display), 6.06 inches (iPhone 16e, iPhone 17e), 6.12 inches (iPhone 16), 6.27 inches (iPhone 17, iPhone 18 Pro), 6.55 inches (iPhone Air), 6.86 inches (iPhone 18 Pro Max), or 7.58 inches (iPhone Duo inner folding display) diagonally. Actual viewable area is less.
3. All battery claims depend on network configuration and many other factors; actual results will vary. Battery has limited recharge cycles and may eventually need to be replaced. Battery life and charge cycles vary by use and settings.
4. Apple Intelligence is available with Siri and device language set to Chinese (Simplified), Chinese (Traditional), Danish, Dutch, English, French, German, Italian, Japanese, Korean, Norwegian, Portuguese, Spanish, Swedish, Turkish, or Vietnamese. Some features may not be available in all regions or languages. Some devices may not be available in all regions. Siri AI is available in beta in iOS 27 and requires an Apple Intelligence–enabled device set to a supported language. Available in English to start. Siri AI will not be initially available in the EU on iOS. Certain Apple Intelligence features that rely on server-side models are subject to daily usage limits, including but not limited to Siri AI, Intelligent Photo Editing Tools, Image Playground, and AFM 3 Cloud models in Shortcuts. Daily limits may vary by feature, request complexity, system demand, system policies, and other factors. Expanded access to such features will be available for a fee in the future. Use of these features is subject to the Apple Intelligence Terms and Conditions. Learn more at apple.com/ae/apple-intelligence.
5. Battery life claim refers to larger models. All battery claims depend on network configuration and many other factors; actual results will vary. Battery has limited recharge cycles and may eventually need to be replaced. Battery life and charge cycles vary by use and settings. See apple.com/batteries and apple.com/iphone/battery.html for more information.

iPhone Duo

Frequently Asked Questions

What is an eSIM?

How do I activate my iPhone Duo with eSIM?

Why should I buy a SIM-free iPhone on apple.com?

What resources are available to me to quickly get set up, transfer existing files, and make the most of my new iPhone?

Which network providers offer 5G service?

Will my iPhone work worldwide?

Can I return my iPhone?

Set up your device with one-to-one sessions with a Specialist.

Your new iPhone comes with so much more.

Which iPhone is right for you?